A city devastated after an Avengers battle, with one KFC restaurant untouched: that contrast drives the brand’s new campaign with Marvel Studios. The “Avengers: Doomsday” collaboration was announced on 4 November 2026.
A deal with the antagonist
Created by Mother, the campaign imagines a pact with Doctor Doom. KFC has secured its restaurant’s survival by creating a menu bearing his name. The humour comes from the collision between a cinematic threat and a food brand’s practical interests.
This gives the product a role within the story. The film partnership becomes the advertising idea itself: the brand enters the fictional world and adapts its offer to the character.
From commercial to restaurant
The activation starts on 9 November in selected markets and runs through January 2027. It includes themed food, packaging and collectibles, with availability varying by market. “Avengers: Doomsday” is scheduled to reach cinemas on 18 December 2026.
As a marketing approach, the collaboration moves from the attention surrounding a film release to a consumer experience beyond the cinema. The character provides a shared visual language for advertising and packaging.
Cinema as a platform for brands
The case shows how a film partnership can extend beyond placing two logos together. When a product becomes part of the narrative idea, the advertising can tell its own story while building anticipation for the release.
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